Chia sẻ link đăng ký vĩnh viễn 03 khóa học MBA từ Udemy
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MBA Course: Marketing and Business Strategy
Best Selling Course designed by an MBA graduate from the syllabus of top Universities in the world.
- Segmenting targeted positioning in Marketing
Concepts such as the BCG matrix, Brand Mantra, the BAV model, the Product Life cycle, and Brand and line extension are examples of advanced marketing ideas.
- Different types of marketing avenues utilized by businesses.
- How to market and sell your goods effectively and efficiently
- A method of conducting business used by new companies.
- Amazon’s three major service businesses are the strategy behind their retail market dominance.
- The customer acquisition cost and the customer life time value are examples of unit economics matrices.
- Various pricing strategies, such as price bundling, price penetration, and price skimming
- Concerns Regarding Aggregators, Platform Businesses, and the Effect of Networks
- Attacks such as the flank, position defense, preemptive attack, and counteroffensive attack are examples of competitive attacks.
- The inner workings of the product recommendation engines used by Netflix and Amazon
- Samsung’s adoption of both a horizontal and a vertical strategy
- Strategy employed by market leader, market follower and Challenger
- the most reputable training programs for an MBA in marketing
- The Marketing Mix, often known as the 4Ps and 7Ps of Marketing, is comprised of the following: product, price, place, and promotions.
- The SWOT analysis looks at a company’s advantages, disadvantages, opportunities, and threats.
- What exactly is branding, and what are the benefits of using it?
- The strategy of competing in both blue and red oceans
- Strategy for marketing with no costs involved
- The product development cycle
- What does it mean to have a company strategy? Why do we need it
- Strategy for the expansion of a business
- Business value proposition
MBA Marketing strategy course prepared by an MBA graduate using the curricula of the world’s leading universities.
This course is extremely beneficial for anyone studying for the GMAT or planning to get an MBA. It is separated into four categories, such as Marketing Basics Overview, Marketing Insights and Analysis, Branding and Communication, and Business Strategy, and will cover all of the essential Marketing topics for MBA students. The final component of the lesson will further assist you in comprehending the various techniques employed by businesses.
Section 1: Marketing Summary
- What exactly is marketing?
- Demand desires and needs as well as Maslow’s hierarchy of needs
- How cash flows in the contemporary economy
- STP (Segmentation targeting and positioning) (Segmentation targeting and positioning)
- Marketing Mix, often known as the 4Ps (Product, Price, Place, and Promotions) and 7Ps of Marketing.
- SWOT analysis
Section 2 Marketing perceptions and analyses
- a) Conducting a Consumer
Any product or service’s adoption curve
How Customer Insights facilitates targeting and segmentation
b) Business evaluation
- Market and product segmentation
- Communication channels
- Marketing funnels
- Unit financials
Module 5: Growth Metrics for Startup Businesses
- Introducing Startup Growth Metrics
- Startup Customer Acquisition Cost (CAC)
- Startup Customer Lifetime Value (CLTV)
- Startup Monthly Recurring Revenue (MRR)
- Unit Economics in New Venture
- Margin of Contribution in Startup
- Retention Rate and Startup Cohorts
- Turnover Rate in a Startup
- Market Size for Startup
c) Marketing Data Management System
- Classes of data
- Recommendation engine
- What is a system for marketing intelligence?
- Data types utilized by MIS
- Data-driven recommendation engine
- How do recommendation engines function?
3. marketing communications and brand development
- What is branding and what are its benefits?
- What are the various types of branding?
- Tesla’s brand positioning and Product differentiation through POP and POD (perceptual map)
- Branding based on emotion and Brand slogan (Communicate simplify and inspire)
- Brand value (Perception, preference, and behavior)
- BAV model and model of brand resonance
- Brand revitalization
- Product extension, line extension, and category extension
- Brand degradation
- Service advertising The marketing triangle for service
4. Business Strategy (Sales and Expansion)
- What is an enterprise strategy? Why do we need it
- Market architecture (leader, challenger, follower, and nickers strategy )
- Porter’s five forces of competition (Competitive rivalry, Threat of new entrance, Power of suppliers, Power of customers, Threat of substitute products)
- Competition in marketing and Defensive marketing (preemptive, counteroffensive, flank, contraction, mobile attack)
- Follower tactic ( product imitation, conscious parallelism cloner, imitator, and adapter)
- Samsung Expansion horizontally and vertically to gain economies of scope and scale.
- Amazon’s competition-killing diversification strategy
- Apple’s ecosystem approach
- Product lifespan
- Increasing market share utilizing the Ansoff matrix
- Price cut tactic (low-quality trap, fragile market share trap, shallow pockets trap, price war trap)
This course is intended for:
- Business graduate from college.
- Budding Entrepreneur and startup founders
- Engineer curious to learn some MBA concepts
- Product Managers
- Founders and CEO
- Financial analyst
MBA: Supply Chain and Operation management
Tactics, Tools, and Techniques required to become a Supply chain and operation manager
4.5 hours on-demand video
Full lifetime access
- Aims and Objectives of a Good Supply Chain Distribution Levels in a supply chain are governed by a supply chain’s aims and objectives.
- The bullwhip impact inside the supply chain
- Sales and Operational Strategy
- Horizontal Vs Vertical Supply chain
- Forward and reverse integration
- OEM (Original equipment manufacturer)
- Producer of private label and White label
- Amazon supply chain analysis
This class, which is similar to an MBA program, will catapult your career and make a REAL difference in the way your company is run.
Every organization needs to work toward optimizing its supply chain operations in order to conduct business successfully. This allows the firm to cut costs and make full use of all of its available resources. You need to have worldwide logistics operations for your raw material if you want to be able to manufacture any goods or provide any services.
As part of the procedure for integrating the supply chain and making purchases, it is essential for you to get knowledge of the procedures that must be taken in order to create a logistics strategy. A lack of appropriate inventory planning and the inability to control the flow of resources is another one of the most significant challenges you are likely to encounter in any firm.
methods for capacity, warehouse space, and transportation are included.
All of these subjects will be covered throughout the Supply Chain and Operation Management portion of the MBA program.
1. The fundamentals of the supply chain
- A Brief Overview of the Supply Chain
- The many levels of distribution within a supply chain
- There are five parts that make up the supply chain.
- The complete comprehension of the blood supply network
- Bullwhip effect
- Supply chain that is both effective and responsive
- Locating the optimal point of equilibrium in the supply chain
2. Management of operations and strategic planning
Selections from a Wide Range
Planning for Both Sales and Operations
Management of relationships with suppliers
Supply chains can be either horizontal or vertical.
Supply chain that is integrated by Samsung
Integration both in the past and in the future
OEM (Original equipment manufacturer)
Manufacturer of both private label and white label products
3. An Analysis of the Case of Amazon
Case study of the supply chain at Amazon
Students who desired to learn about logistics, supply chain management, and operations management are encouraged to enroll in this class. Those already in the workforce who desired to advance their careers and become logistics managers, supply chain managers, or operations managers.
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