The Ultimate Guide: Write a Press Release for Social Causes
Emmy-Award Winning TV Producer Teaches How to Write a Newsworthy Press Release to Grab News Media Attention
- 1.5 hours on-demand video
- 14 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of completion
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What you’ll learn
- Step by step process with real life examples on how to write a newsworthy press release that gets media attention
- How a newsroom operates and how to think like a reporter so you can communicate like a journalist and identify a good news story
- Detailed planning steps to prepare for your press release writing and distribution
- How to develop the right media list for free and when and how to get your press release to them.
- Easy-to-use templates will help you kick-start your press release planning, writing and distribution
Requirements
- Beginner working on social issues or causes either individually or through charity, non-profit organization or social business
- No public relations experience necessary
- Computer
Description
Why Bother With a Press Release? Why Not Only Use Social Media?
Imagine a TV news crew covering your story. Citing news coverage for your organization or social business from either local or national media impresses donors, supporters, volunteers and public policy makers. Hearing your story from a traditional news outlet versus your posts on social media increases your credibility with your audience.
While most people do get their news online, the majority of social media still uses traditional news media like the BBC, CNN, New York Times, and local media among others as sources.
If you want to create social change, you’ll need to raise awareness through the news media. And, one of the most important tools to reach them is still the press release. When you call a newsroom to pitch your story idea, the first question they’ll ask is, “Can you send us your press release?”
But in my 30 years in media relations, I have seen press releases written like announcements, essays or ad copy – fluff pieces that make the news media frown (and me, too!).
What You’ll Learn
If you’ve never written a press release, it can feel overwhelming. This course takes you by the hand, step by step, through in-depth training needed to write a newsworthy press release.
In this course, you’ll ….
- Not only learn about formatting and press release content, but you’ll receive journalism writing tips
- Discover how a newsroom operates so you can communicate with the news media in their language and improve your chances of gaining media attention. Learn what makes a story newsworthy!
- Walk through a planning process to distribute your press release at the right time
- Learn how to build your media list for free or with paid resources
- Download 12 resources including templates to guide you from the planning to distribution stages of your press release
- Get more media tools from the press release family: how to write a photo release and media advisory
Rather than sitting through an 8-hour course that is overwhelming and still leaves you with only concepts whose application you still have to figure out, this course provides short, focused training in a simple to understand format.
You’ll gain the respect and credibility of the news media by writing a press release like a journalist!
Why I Created This Course
My passion is to equip a corps of Good News Ambassadors, those working on the frontlines of creating social change. There are many charities and social businesses that carry lanterns of hope through their services into blighted communities. My job is to teach them how to tell their stories through the news media to raise awareness and support for social transformation.
Who this course is for:
- Beginner Level: You’ve just been asked to handle news media outreach for your non-profit organization, charity or social business but you don’t know where to start. You’ve never written a press release or you’re not sure if you’ve been writing press releases correctly because you’re not getting news media coverage.
Source: udemy.com
Postgraduate Diploma: Digitalization of Retail Banking
Digital at sales, cross-sale, loyalty increase and costs, risks decrease. Practical cases and profitability assessment
- 1 hour on-demand video
- 1 article
- 2 downloadable resources
- Full lifetime access
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What you’ll learn
- Introduction to digitisation of sales, service, operations at Retail Banking and as an example for each area of business development
- Digitalisation Strategy. Usage of Digital tools for growth of business, as a part of Marketing and Online Business Strategy
- Examples of areas of digitization: increasing of sales. cross-sales, clients loyalty (NPS, CSI), decreasing of operational cost and risks
- Example of assessment of digital investments. Practical case of stakeholders management and investments prioritisation
- Investment profitability planning and assessment. Overal approach of profitability calculation, excel usage, retail banking products net profit calculation
- Digitalisation at Consumer Lending, Mortgage and Retail
- Project Management and Digital Leadership Skills
- Digital tools at B2B Sales, B2C Sales, Customer Relationship Management CRM
Requirements
- Basic understanding of retail banking products and processes
Description
Postgraduate Diploma: Digitalization of Retail Banking: Business cases and assessment of investment profitability
Our course will be interesting for anybody who work or wish to work at areas: banking, fintech, IT, digital technologies.
We will go through introduction to topic of digitalisation and usage of digital tools at Retail Banking.
Next we will consider practical examples from business of worldwide banking group. You will see cases from Consumer Lending, Mortgage, and online and general retail banking business.
We will diskuss usage of digital tools at sales, service and loyalty increasing, and at decreasing of operational costs and risks level.
As a final we will talk about assessment of investments, about planning of profitability and monetisation and about prioritisation of investments.
This course will be interesting also as an example for anybody who need more skills at areas: Business, Stakeholder Management, Project Management, Product Management, Leadership. Course will be interesting at career of: Product owner, Platform owner, Project Manager, Digital expert, Retail Banking Expert.
Course purposes:
– Provide an example of assesment of digital investments in case of choosing between different teams and needs of wide list of stakeholders.
– Consinder basic drivers of profitability increase at retail banking digitization.
– Consider practical cases of usage of digital tools at retail banking.
Course content:
– Introduction to digitisation of sales, service, operations at Retail Banking and as an example for each area of business development
– Digitalisation Strategy. Usage of Digital tools for growth of business, as a part of Marketing and Online Business Strategy
– Example of assessment of digital investments. Practical case of stakeholders management and investments prioritisation
– Investment profitability planning and assessment. Overal approach of profitability calculation, excel usage, retail banking products net profit calculation, analysis of profitability drivers.
– Digitalisation at Consumer Lending, Mortgage and Retail
– Digital tools at B2B Sales, B2C Sales, Customer Relationship Management CRM
– Factors of budgeting of digital teams
– Examples of areas of digitization:
- – growth of sales
- – growth of cross-sale
- – growth of clients loyalty (NPS, CSI)
- – decrese of cost level
- – decrease of risk level
Course author:
Igor Dmitriev
Digital Business and Retail Banking Expert
Education:
– MBA, The Boston University, USA
– Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA
– Master of Science at Informatics and Economics, The Saint Petersburg State University of Finance and Economics, Russia
– Six Sigma Black Belt
Experience:
– Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.
– More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.
– Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.
Linked topics:
– Finance and Commercial Banking Fundamentals
– Entrepreneurship and Business Fundamentals
– English Language course
– Project Management
– Digital Marketing & Acquisition
– Business and Digital Strategy, Marketing Strategy
– Machine learning and AI profitability calculations
– Retail Banking Online business
– Sales and Service management skills
– Digital in banking, Digital banking, Digital bank, Internet Bank, Online bank
– Digitalized sales and service. How to digitize a bank
– How to digitise a bank at America and other countries, digitisation of banks at USA
Who this course is for:
- Course will be interesting to persons working at areas: retail banking, digitisation, IT and for anybody who want to increase knowledge about digital strategy, sales and service management
- Course will be interesting as an example for any retail or b2b/b2c sales industry
Source: udemy.com
https://www.udemy.com/course/digitisation/?couponCode=BFA7714781ABF871FE10
Amazon – Home Business – Make An Amazon Empire From Home
Learn how to create your low-cost start up on Amazon. If I can, you can, too!
Rating: 4.5 out of 5
4.5 (1,169 ratings) / 15,500 students
- 2.5 hours on-demand video
- Full lifetime access
What you’ll learn
- Put to use all the knowledge that I have that allows me to make over a $1000 per day
- Make serious amounts of income and grow an easily manageable successful internet business
- Work from anywhere in the world
- Put these ideas and principles into practice for more online ventures
Requirements
- Students will need an internet connection and their own personal computer
Description
Welcome To Your Dream Low Cost Start Up – How I Make A $1000± Every Single Day On Amazon
I have been making over a $1000 per day on Amazon for just over a year now, Amazon is one of the best known selling platforms on the internet and I am going to teach you exactly how to crack it! All my Amazon secrets are revealed.
In this course I will be holding absolutely nothing back and giving you all the insight into exactly how I achieved all my income goals in under 4 months. Not only is this low budget start up course packed with all the information needed to become successful on Amazon, but I am also readily available to make sure that you become a success on Amazon too.
So if you are looking to crack Amazon and start making some incredible money, join my course today! Everyday that you don’t enroll could be costing you, over $1000!
Who this course is for:
- Anyone looking to work hard and make money online should take this course – Remember that there are no short cuts. This is not a get rich quick scheme and will take time and work
Source: udemy.com
https://www.udemy.com/course/build-amazon-home-business/?couponCode=7E7C4348AF52BD3E2A9E
